Founded by Luca Maselli in 2015, Masel is proposed as a contemporary version of Italian craftsmanship. With roots deriving from the history of tailoring and the Italian artisan districts, Masel ties are created to be completely customizable: from the measures, to the monograms to the “dedication” embroidered on the inner lining. A Masel tie is more than a tie, it is a memory that remains over time.